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TIRED OF FIGHTING OVER POLITICS? DO THIS INSTEAD

🇺🇸Political debates getting tense? Take a step back and share your personal experience. That's the advice from psychology/neuroscience Professor Kurt Gray. Hear why he says stories, not statistics, are much more convincing when it comes to politics.

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STORY FORMAT: PKG & Teases Below TRT: PKG With Music: 1:39 / PKG Without Music: 1:35 {**ON CAM**} THERE ARE A LOT OF HEATED DEBATES AND FINGER-POINTING WHEN IT COMES TO POLITICS NOWADAYS. BUT BEHIND ALL OF THAT LOUD NOISE... ARE WE ALL WORRIED ABOUT THE SAME THING? A RESEARCHERS SAYS 'YES!' AND AS KRISTINA GUERRERO (Gr-RARE-Oh) TELLS US... HE HAS SOME ADVICE TO HELP YOU TURN THE TEMPERATURE DOWN A NOTCH. {**TAKE PKG**} {**SOT**} "We still can't shake these stone age feelings of being preyed upon." [TRT= 04] [OUTCUE: BEING PREYED UPON.] PROFESSOR KURT GRAY SAYS IN ANCIENT TIMES... HUMANS EVOLVED TO WORRY ABOUT THREATS LIKE SABER-TOOTHED TIGERS. [CG: Kurt Gray, Ph.D. / Moral Psychologist, UNC Chapel Hill] {**SOT**} "And so now instead of being worried about animals, we're worried about other people and other people acting immorally, evilly against us and our families." [TRT=09 ] [OUTCUE: US AND OUR FAMILIES.] HE SAYS STATISTICALLY... WE WERE IN MORE DANGER BACK THEN. {**SOT**} "Estimates vary. But when we lived in small tribes, it's argued that about there was a one in 50 shot each year of us being murdered by another person. That's a really high crime rate." [TRT= 11] [OUTCUE: REALLY HIGH CRIME RATE] THE C-D-C SAYS TODAY... THERE ARE SEVEN-POINT-FIVE MURDERS PER ONE-HUNDRED-THOUSAND PEOPLE IN THE U-S. THAT'S LESS THAN ONE-TENTH OF ONE-PERCENT. {**SOT**} "We're much safer today, but our minds don't really accept that fact." [TRT= 05] [OUTCUE: ACCEPT THAT FACT.] DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT CONSERVATIVES AND LIBERALS BOTH WANT TO PROTECT VULNERABLE PEOPLE FROM HARM. THEY DISAGREE ON *WHO* IS VULNERABLE THOUGH. HE SAYS INSTEAD OF ARGUING WITH STATS... TRY USING STORIES. {**SOT**} "We are storytellers and story listeners. If I tell you that I'm pro-gun rights because of all of these statistics about when guns are used to defend your family, you'll brush those off, you'll say they're fake. But if I tell you a story about how I used a firearm to protect myself and my family, you'll resonate with that more. Telling stories about personal vulnerability is really the pathway to bridging divides." [TRT= 30] [OUTCUE: TO BRIDGING DIVIDES.] {**END PKG**} {**ON CAM TAG**} DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT WE'RE LESS DIVIDED THAN IT APPEARS ONLINE. HE SAYS THE LOUDEST VOICES MAKE IT APPEAR THAT THERE'S MORE DIVISION THAN THERE ACTUALLY IS. HIS NEW BOOK... 'OUTRAGED: WHY WE FIGHT ABOUT MORALITY AND POLITICS AND HOW TO FIND COMMON GROUND' IS DUE OUT IN JANUARY. [Murder Statistics Source: https://usafacts.org/articles/which-cities-have-the-highest-murder-rates/] _________________________ TEASES: WHETHER IT'S AT THE OFFICE... OR ON SOCIAL MEDIA... ARE YOU TIRED OF PEOPLE ARGUING ABOUT POLITICS? HEAR AN EXPERT EXPLAIN HOW YOU MAY BE ABLE TO KEEP THE PEACE. ### WHEN IT COMES TO ARGUMENTS OVER POLITICS... ONE EXPERT SAYS IF YOU USE STORIES... RATHER THAN STATISTICS... IT CAN KEEP THE CONVERSATION MUCH MORE CALM. HEAR HIS ADVICE... NEXT. ### WHEN POLITICAL DEBATES GET TENSE... A RESEARCHER SAYS STOP TOSSING OUT STATISTICS... AND USE ANOTHER TECHNIQUE INSTEAD. HE'LL EXPLAIN.

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STORY FORMAT: PKG & Teases Below TRT: PKG With Music: 1:39 / PKG Without Music: 1:35 {**ON CAM**} THERE ARE A LOT OF HEATED DEBATES AND FINGER-POINTING WHEN IT COMES TO POLITICS NOWADAYS. BUT BEHIND ALL OF THAT LOUD NOISE... ARE WE ALL WORRIED ABOUT THE SAME THING? A RESEARCHERS SAYS 'YES!' AND HE HAS SOME ADVICE TO HELP YOU TURN THE TEMPERATURE DOWN A NOTCH. {**TAKE PKG**} {**SOT**} "We still can't shake these stone age feelings of being preyed upon." [TRT= 04] [OUTCUE: BEING PREYED UPON.] PROFESSOR KURT GRAY SAYS IN ANCIENT TIMES... HUMANS EVOLVED TO WORRY ABOUT THREATS LIKE SABER-TOOTHED TIGERS. [CG: Kurt Gray, Ph.D. / Moral Psychologist, UNC Chapel Hill] {**SOT**} "And so now instead of being worried about animals, we're worried about other people and other people acting immorally, evilly against us and our families." [TRT=09 ] [OUTCUE: US AND OUR FAMILIES.] HE SAYS STATISTICALLY... WE WERE IN MORE DANGER BACK THEN. {**SOT**} "Estimates vary. But when we lived in small tribes, it's argued that about there was a one in 50 shot each year of us being murdered by another person. That's a really high crime rate." [TRT= 11] [OUTCUE: REALLY HIGH CRIME RATE] THE C-D-C SAYS TODAY... THERE ARE SEVEN-POINT-FIVE MURDERS PER ONE-HUNDRED-THOUSAND PEOPLE IN THE U-S. THAT'S LESS THAN ONE-TENTH OF ONE-PERCENT. {**SOT**} "We're much safer today, but our minds don't really accept that fact." [TRT= 05] [OUTCUE: ACCEPT THAT FACT.] DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT CONSERVATIVES AND LIBERALS BOTH WANT TO PROTECT VULNERABLE PEOPLE FROM HARM. THEY DISAGREE ON *WHO* IS VULNERABLE THOUGH. HE SAYS INSTEAD OF ARGUING WITH STATS... TRY USING STORIES. {**SOT**} "We are storytellers and story listeners. If I tell you that I'm pro-gun rights because of all of these statistics about when guns are used to defend your family, you'll brush those off, you'll say they're fake. But if I tell you a story about how I used a firearm to protect myself and my family, you'll resonate with that more. Telling stories about personal vulnerability is really the pathway to bridging divides." [TRT= 30] [OUTCUE: TO BRIDGING DIVIDES.] {**END PKG**} {**ON CAM TAG**} DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT WE'RE LESS DIVIDED THAN IT APPEARS ONLINE. HE SAYS THE LOUDEST VOICES MAKE IT APPEAR THAT THERE'S MORE DIVISION THAN THERE ACTUALLY IS. HIS NEW BOOK... 'OUTRAGED: WHY WE FIGHT ABOUT MORALITY AND POLITICS AND HOW TO FIND COMMON GROUND' IS DUE OUT IN JANUARY. [Murder Statistics Source: https://usafacts.org/articles/which-cities-have-the-highest-murder-rates/] _________________________ TEASES: WHETHER IT'S AT THE OFFICE... OR ON SOCIAL MEDIA... ARE YOU TIRED OF PEOPLE ARGUING ABOUT POLITICS? HEAR AN EXPERT EXPLAIN HOW YOU MAY BE ABLE TO KEEP THE PEACE. ### WHEN IT COMES TO ARGUMENTS OVER POLITICS... ONE EXPERT SAYS IF YOU USE STORIES... RATHER THAN STATISTICS... IT CAN KEEP THE CONVERSATION MUCH MORE CALM. HEAR HIS ADVICE... NEXT. ### WHEN POLITICAL DEBATES GET TENSE... A RESEARCHER SAYS STOP TOSSING OUT STATISTICS... AND USE ANOTHER TECHNIQUE INSTEAD. HE'LL EXPLAIN.

VO/SOTS:

STORY FORMAT: VO/SOTVOs & Teases below VO/SOTVO #1: {**ON CAM**} WHEN IT COMES TO POLITICS... MANY DISCUSSIONS TURN INTO DEBATES EITHER AT THE DINNER TABLE... OR ON SOCIAL MEDIA. {**VO**} A PSYCHOLOGY PROFESSOR AT U-N-C CHAPEL HILL ANALYZED HOW POLITICAL CONVERSATIONS OCCUR AND PLAY OUT. HE SAYS CENTURIES AGO... OUR MINDS EVOLVED TO WORRY ABOUT THREATS LIKE WILD ANIMALS AND OTHER PEOPLE WHO COULD HARM US OR OUR FAMILIES. DOCTOR KURT GRAY SAYS WE STILL HAVE THAT MIND-SET TODAY. [CG: Kurt Gray, Ph.D. / Moral Psychologist, UNC Chapel Hill] {**SOT/VO**} "We still worry about the threat of other people. We still worry about murder and all sorts of harms. And so that's why when we interact with the other side, when we interact on social media, we're constantly convinced of the threat of harm from the other side." [TRT: 16] [OUTCUE: HARM FROM THE OTHER SIDE.] {**VO**} DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT WHEN YOU TALK TO SOMEONE WHO DIFFERS POLITICALLY FROM YOU... IT MAY BE BETTER TO USE PERSONAL STORIES TO EXPLAIN YOUR POSITION.... RATHER THAN STATISTICS. HE SAYS PEOPLE RELATE TO PERSONAL STORIES MUCH BETTER. (ON-CAM TAG) GRAY HAS A NEW BOOK COMING OUT IN JANUARY TITLED 'OUTRAGED: WHY WE FIGHT ABOUT MORALITY AND POLITICS AND HOW TO FIND COMMON GROUND.' YOU CAN PRE-ORDER IT ON AMAZON IF YOU WANT TO READ MORE ABOUT HIS RESEARCH. _______________ VO/SOTVO #2: {**ON CAM**} WHEN IT COMES TO POLITICS... MANY DISCUSSIONS TURN INTO DEBATES EITHER AT THE DINNER TABLE... OR ON SOCIAL MEDIA. {**VO**} A PSYCHOLOGY PROFESSOR AT U-N-C CHAPEL HILL ANALYZED HOW POLITICAL CONVERSATIONS OCCUR AND PLAY OUT. HE SAYS CENTURIES AGO... OUR MINDS EVOLVED TO WORRY ABOUT THREATS LIKE WILD ANIMALS AND OTHER PEOPLE WHO COULD HARM US OR OUR FAMILIES. DOCTOR KURT GRAY SAYS WE STILL HAVE THAT MIND-SET TODAY. [CG: Kurt Gray, Ph.D. / Moral Psychologist, UNC Chapel Hill] {**SOT/VO**} "Maybe you don't agree with their perceptions of harm, you don't agree with who they vote for, but you can certainly understand how someone who's concerned about protecting themselves might want to vote in a particular way to fulfill that worry about protection." [TRT: 15] [OUTCUE: WORRY ABOUT PROTECTION.] {**VO**} DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT WHEN YOU TALK TO SOMEONE WHO DIFFERS POLITICALLY FROM YOU... IT MAY BE BETTER TO USE PERSONAL STORIES TO EXPLAIN YOUR POSITION.... RATHER THAN STATISTICS. HE SAYS PEOPLE RELATE TO PERSONAL STORIES MUCH BETTER. (ON-CAM TAG) GRAY HAS A NEW BOOK COMING OUT IN JANUARY TITLED 'OUTRAGED: WHY WE FIGHT ABOUT MORALITY AND POLITICS AND HOW TO FIND COMMON GROUND.' YOU CAN PRE-ORDER IT ON AMAZON IF YOU WANT TO READ MORE ABOUT HIS RESEARCH. _____________ VO/SOTVO #3: {**ON CAM**} WHEN IT COMES TO POLITICS... MANY DISCUSSIONS TURN INTO DEBATES EITHER AT THE DINNER TABLE... OR ON SOCIAL MEDIA. {**VO**} A PSYCHOLOGY PROFESSOR AT U-N-C CHAPEL HILL ANALYZED HOW POLITICAL CONVERSATIONS OCCUR AND PLAY OUT. HE SAYS CENTURIES AGO... OUR MINDS EVOLVED TO WORRY ABOUT THREATS LIKE WILD ANIMALS AND OTHER PEOPLE WHO COULD HARM US OR OUR FAMILIES. DOCTOR KURT GRAY SAYS WE STILL HAVE THAT MIND-SET TODAY. [CG: Kurt Gray, Ph.D. / Moral Psychologist, UNC Chapel Hill] {**SOT/VO**} "The vast majority of Americans are actually less divided than the talking heads would have us believe. But the loudest voices are those that are occupying the discourse. And so it just seems like we're divided, and we kind of parrot those talking points sometimes. But ultimately, we all want to get along. We all want a government that functions, and we all want to protect our country." [TRT: 22] [OUTCUE: TO PROTECT OUR COUNTRY.] {**VO**} DOCTOR GRAY SAYS HIS RESEARCH SHOWS THAT WHEN YOU TALK TO SOMEONE WHO DIFFERS POLITICALLY FROM YOU... IT MAY BE BETTER TO USE PERSONAL STORIES TO EXPLAIN YOUR POSITION.... RATHER THAN STATISTICS. HE SAYS PEOPLE RELATE TO PERSONAL STORIES MUCH BETTER. (ON-CAM TAG) GRAY HAS A NEW BOOK COMING OUT IN JANUARY TITLED 'OUTRAGED: WHY WE FIGHT ABOUT MORALITY AND POLITICS AND HOW TO FIND COMMON GROUND.' YOU CAN PRE-ORDER IT ON AMAZON IF YOU WANT TO READ MORE ABOUT HIS RESEARCH. _________________________ TEASES: WHETHER IT'S AT THE OFFICE... OR ON SOCIAL MEDIA... ARE YOU TIRED OF PEOPLE ARGUING ABOUT POLITICS? HEAR AN EXPERT EXPLAIN HOW YOU MAY BE ABLE TO KEEP THE PEACE. ### WHEN IT COMES TO ARGUMENTS OVER POLITICS... ONE EXPERT SAYS IF YOU USE STORIES... RATHER THAN STATISTICS... IT CAN KEEP THE CONVERSATION MUCH MORE CALM. HEAR HIS ADVICE... NEXT. ### WHEN POLITICAL DEBATES GET TENSE... A RESEARCHER SAYS STOP TOSSING OUT STATISTICS... AND USE ANOTHER TECHNIQUE INSTEAD. HE'LL EXPLAIN.

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STORY FORMAT: Digital/Print Article WORD COUNT: 755 WRITTEN BY: Rebecca Guldberg HOW TO FIND COMMON GROUND INSTEAD OF FIGHTING ABOUT POLITICS Tense political debates occur all over nowadays, from family dinners to heated exchanges on social media. But while it feels like we’re more divided than ever, research suggests that moral instincts that we all share, shaped by millions of years of evolution, may be driving these clashes. Dr. Kurt Gray, a professor of Psychology and Neuroscience at the University of North Carolina at Chapel Hill, explains that beneath the surface of our political disagreements, we all have a common concern - our brains are wired with a “harm-based mind,” deeply concerned with protecting ourselves and others from perceived threats. He says no matter which side of the political aisle you stand on, your concern about which candidates win, and your fears about the country's future, all stem from the same place deep inside our brains. How Our Brains Shape Morality: What Science Reveals Humans like to think of themselves as fierce predators, but Dr. Gray says our ancestors spent more time worrying about being eaten than doing the eating. “Back in the midst of evolution, we were more prey than predator,” says Dr. Gray. “We spent our days worrying about being eaten by saber-tooth cats or having our children picked off by giant eagles. And while we’re technologically sophisticated today, we still can’t shake these stone-age feelings of being preyed upon.” In ancient times, he says the danger wasn’t just from wild animals though. Gray explains that early humans also faced threats from other humans, leading to a constant fear of being harmed by others. “When we lived in small tribes, it’s argued that there was about a one in 50 shot each year of us being murdered by another person. That’s a really high crime rate.” According to the latest statistics from The U.S. Centers for Disease Control, there are about 7.5 murders per 100,000 people. That means your chance of being murdered is less than one-tenth of one-percent. Dr. Gray says our ancestral concerns about being murdered or attacked by wild animals still underlies our anxiety about being harmed today. “Instead of being worried about animals, we’re worried about other people acting immorally against us. That fear of harm stays with us today," he explains. Why Conservatives and Liberals Aren’t So Different Despite what today’s political landscape might suggest, Dr. Gray says conservatives and liberals aren’t as morally different as they think. While it’s easy to assume that the two groups have opposing values, Dr. Gray's research reveals that both sides are driven by the same core concern: avoiding harm. “We’re all focused on the exact same thing when it comes to morality, and that is protecting ourselves from harm,” Gray says. “Liberals and conservatives both care about things like liberty and justice, but they may use different words to express those concerns.” The real difference lies in who each group sees as vulnerable. Dr. Gray says, “Conservatives tend to see everyone as relatively equal in their vulnerability to harm, while liberals often see the world as divided between oppressors and the oppressed.” Storytelling: The Key to Bridging Divides When it comes to reducing political division, Gray believes that numbers and data won't cut it. Instead, he advocates for a more human approach: storytelling. “Deep down in our minds, we are storytellers and story listeners. Telling stories, particularly those about vulnerability and suffering, helps people resonate with the other side,” Gray explains. If someone shares a story about how they’ve been personally affected by an issue, it’s much more likely to create empathy and understanding than rattling off statistics. As an example, Gray says when it comes to the issue of gun control, “If I tell you a story about how I used a firearm to protect myself from a home invader, you’ll resonate with that more than if I just throw statistics at you.” Moving Forward with Optimism Despite the polarization in politics today, Gray remains optimistic that we can bridge the divide. “There are so many people who are hungry to move past some of this hostility. I’d like to think that if we really connect with people and teach them how to think about things, we can make progress,” he says. Gray's upcoming book, "Outraged: Why We Fight About Morality and Politics and How to Find Common Ground," explores these ideas further. His research and insights offer hope that, despite our differences, we can find common ground and better understand each other. After all, we’re all just trying to protect ourselves from harm—whether from saber-tooth tigers or each other.

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🗣️ Tired of heated political debates? Try sharing stories, not stats. It’s how we can bridge the divide. #CommonGround #StorytellingMatters #UnityInDiversity 💬 Want to connect across political lines? Share your story—personal experiences resonate more than numbers. #BridgeTheGap #StoryPower #UnderstandingOthers 🤝We all care about protecting ourselves from harm, no matter our politics. Let’s find common ground by listening. #UnityOverDivision #HumanConnection #EmpathyMatters 📖Facts and stats often fall flat in political debates. Storytelling? That’s how we really connect. #TellYourStory #ConversationOverConflict #Polarization 🛡️When it comes to politics, we’re all trying to protect ourselves. Recognize that, and understanding follows. #FindingCommonGround #WeAreMoreAlike #PoliticsAndEmpathy ❤️Want to lower the temperature in political conversations? Share your personal story—it’s the key to bridging divides. #ShareStories #CommonHumanity #Understanding 🧠Liberals, conservatives, we’re not so different—we’re all just worried about harm. Let's start listening. #CommonValues #StorytellingForChange #HumanFirst 👂Struggling to get through in a political debate? Forget the stats—tell a personal story that resonates. #ConnectionThroughStorytelling #BridgeTheDivide #ListenAndLearn 📝We’re wired for stories, not statistics. Share yours and create a meaningful conversation. #StorytellingForGood #CommonGround #UnderstandingEachOther 🗯️Political debates getting tense? Take a step back and share your personal experience—that’s how we connect. #StoriesNotStats #FindingUnity #TalkToEachOther
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