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CAN DNA TESTING HELP YOUR DOG LIVE LONGER?

DNA testing your dog doesn't just reveal which breeds your mutt is made up of. Dr. Kelly Cairns of Thrive Pet Healthcare says these tests may also help your canine live a longer, healthier life. She explains how these tests are done and how they work.

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STORY: Dog DNA Testing STORY FORMAT: PKG Teases below TRT: 2:37 {**ON CAM**} YOU'VE HEARD OF D-N-A TESTING ON HUMANS BUT DID YOU KNOW YOU CAN DO IT ON YOUR DOG? SOME PET OWNERS ARE DOING IT NOT JUST TO LEARN WHICH BREEDS THEIR DOGS ARE... BUT ALSO BECAUSE THEY HOPE IT CAN HELP THEIR DOGS LIVE LONGER... HEALTHIER LIVES. KRISTINA GUERRERO (Gr-RARE-Oh) EXPLAINS. {**TAKE PKG**} [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**SOT**} "DNA is basically the genetic code or genetic makeup of an individual. It's material found within all of our cells." [TRT=07 ] [OUTCUE: ALL OF OUR CELLS] {**VO**} AS DOCTOR KELLY CAIRNS (KARENS) OF THRIVE PET HEALTHCARE EXPLAINS... D-N-A IS ORGANIZED INTO THREAD-LIKE STRUCTURES CONTAINING OUR GENES... SPECIFIC INSTRUCTIONS THAT DETERMINE OUR TRAITS. {**SOT**} "Dog DNA testing for consumers did not become available until 2007." [TRT=04 ] [OUTCUE: AVAILABLE UNTIL 2007] {**VO**} MORE AND MORE PET OWNERS ARE DOING D-N-A TESTS ON THEIR DOGS. DOCTOR CAIRNS SAYS MOST KITS ARE SIMPLE TO USE. {**TAKE SOT**} "It is very easy and quick for folks to obtain a DNA sample at home for dog DNA testing. Most kits will provide a swab and simple instructions for how to get cells from the inside of your dog's cheek." [TRT=12 ] [OUTCUE: YOUR DOG'S CHEEK] {**VO**} YEP! YOU JUST DO A QUICK CHEEK SWAB AND THEN MAIL IT IN TO GET THE RESULTS. DOCTOR CAIRNS TRIED IT OUT ON HER OWN DOG AND HERE'S WHAT CAME BACK. {**TAKE SOT**} "I am the proud parent to a very sweet, but sometimes poorly mannered dog named Winston. He is a delightful mix of seven breeds. So he's 38% American pit bull terrier. He's 13% Labrador retriever. He is 10% bloodhound and 9% treeing walker, coon hound. So he's got about 20% hound dog, which is evident in how he speaks." [TRT=26 ] [OUTCUE: IN HOW HE SPEAKS] {**VO**} BUT D-N-A TESTING ISN'T JUST TO SEE IF YOUR DOG IS PART CHIHUAHUA OR DACHSHUND. DOCTOR CAIRNS SAYS IT CAN CLUE YOU IN ON POTENTIAL HEALTH RISKS TOO. {**TAKE SOT**} "DNA testing will allow your veterinarian to determine if your dog is going to be sensitive to certain drugs, be at risk for certain degenerative conditions like osteo-arthritis, have a bleeding tendency, liver disease and more." [TRT=14 ] [OUTCUE: LIVER DISEASE AND MORE] EARLY DETECTION CAN LEAD TO BETTER TREATMENT SO KNOWING WHICH HEALTH ISSUES YOUR DOG IS PRONE TO... MAY HELP IDENTIFY HEALTH PROBLEMS EARLIER ON. DOCTOR CAIRNS SAYS KNOWING THE BREEDS CAN HELP YOUR VET IDENTIFY BEHAVIORAL TRAITS AND PHYSICAL NEEDS FOR YOUR DOG TOO. {**TAKE SOT**} "DNA testing Winston did reveal some things that we weren't expecting. So it turns out that we were not providing him with nearly enough stimulation, not enough physical activity and not enough chew toys. So based upon his trait analysis, we were able to increase those things, which has made him much more relaxed at home." [TRT= 18] {**VO**} DOG D-N-A TESTS CAN RANGE IN PRICE FROM SIXTY-DOLLARS UP TO FOUR-HUNDRED DEPENDING ON HOW MANY THINGS YOU WANT TO TEST FOR. {**TAKE SOT**} "Dog owners can obtain DNA tests online, in some stores, as well as through their veterinarian. I would recommend that dog owners talk to their veterinarian to purchase the brand recommended by their veterinarian." [OUTCUE: RECOMMENDED BY THEIR VETERINARIAN.] [TRT=08 ] {**END PKG**} SOME DOG D-N-A TESTS CAN ALSO CONNECT YOU WITH OTHER DOG-OWNERS WHOSE DOGS ARE RELATED TO YOURS... IN CASE YOU WANT TO SET-UP A DOGGIE PLAY-DATE. YOU HAVE TO OPT INTO THAT OPTION THOUGH. _________________________ TEASES: YOU'VE HEARD OF PEOPLE DOING D-N-A TESTING... BUT DID YOU KNOW YOU CAN ALSO DO IT ON YOUR PETS? WE'LL EXPLAIN HOW IT WORKS AND WHY SOME PET OWNERS ARE DOING IT. ### CAN A "D-N-A" TEST HELP YOUR DOG LIVE A HAPPIER... HEALTHIER LIFE? ONE VETERINARIAN SAYS YES. SHE'LL EXPLAIN HOW IT CAN CLUE YOU IN ON BIG HEALTH ISSUES TO WATCH OUT FOR. ### IS YOUR DOG LIKELY TO DEVELOP A SERIOUS HEALTH PROBLEM? A SIMPLE TEST YOU CAN DO AT HOME... MAY GIVE YOU THE ANSWER. WE'LL EXPLAIN HOW D-N-A TESTING WORKS ON DOGS.

RE-TRACKABLE PKG:

STORY: Dog DNA Testing STORY FORMAT: PKG Teases below TRT: 2:37 {**ON CAM**} YOU'VE HEARD OF D-N-A TESTING ON HUMANS BUT DID YOU KNOW YOU CAN DO IT ON YOUR DOG? SOME PET OWNERS ARE DOING IT NOT JUST TO LEARN WHICH BREEDS THEIR DOGS ARE... BUT ALSO BECAUSE THEY HOPE IT CAN HELP THEIR DOGS LIVE LONGER... HEALTHIER LIVES. {**TAKE PKG**} [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**SOT**} "DNA is basically the genetic code or genetic makeup of an individual. It's material found within all of our cells." [TRT=07 ] [OUTCUE: ALL OF OUR CELLS] {**VO**} AS DOCTOR KELLY CAIRNS (KARENS) OF THRIVE PET HEALTHCARE EXPLAINS... D-N-A IS ORGANIZED INTO THREAD-LIKE STRUCTURES CONTAINING OUR GENES... SPECIFIC INSTRUCTIONS THAT DETERMINE OUR TRAITS. {**SOT**} "Dog DNA testing for consumers did not become available until 2007." [TRT=04 ] [OUTCUE: AVAILABLE UNTIL 2007] {**VO**} MORE AND MORE PET OWNERS ARE DOING D-N-A TESTS ON THEIR DOGS. DOCTOR CAIRNS SAYS MOST KITS ARE SIMPLE TO USE. {**TAKE SOT**} "It is very easy and quick for folks to obtain a DNA sample at home for dog DNA testing. Most kits will provide a swab and simple instructions for how to get cells from the inside of your dog's cheek." [TRT=12 ] [OUTCUE: YOUR DOG'S CHEEK] {**VO**} YEP! YOU JUST DO A QUICK CHEEK SWAB AND THEN MAIL IT IN TO GET THE RESULTS. DOCTOR CAIRNS TRIED IT OUT ON HER OWN DOG AND HERE'S WHAT CAME BACK. {**TAKE SOT**} "I am the proud parent to a very sweet, but sometimes poorly mannered dog named Winston. He is a delightful mix of seven breeds. So he's 38% American pit bull terrier. He's 13% Labrador retriever. He is 10% bloodhound and 9% treeing walker, coon hound. So he's got about 20% hound dog, which is evident in how he speaks." [TRT=26 ] [OUTCUE: IN HOW HE SPEAKS] {**VO**} BUT D-N-A TESTING ISN'T JUST TO SEE IF YOUR DOG IS PART CHIHUAHUA OR DACHSHUND. DOCTOR CAIRNS SAYS IT CAN CLUE YOU IN ON POTENTIAL HEALTH RISKS TOO. {**TAKE SOT**} "DNA testing will allow your veterinarian to determine if your dog is going to be sensitive to certain drugs, be at risk for certain degenerative conditions like osteo-arthritis, have a bleeding tendency, liver disease and more." [TRT=14 ] [OUTCUE: LIVER DISEASE AND MORE] EARLY DETECTION CAN LEAD TO BETTER TREATMENT SO KNOWING WHICH HEALTH ISSUES YOUR DOG IS PRONE TO... MAY HELP IDENTIFY HEALTH PROBLEMS EARLIER ON. DOCTOR CAIRNS SAYS KNOWING THE BREEDS CAN HELP YOUR VET IDENTIFY BEHAVIORAL TRAITS AND PHYSICAL NEEDS FOR YOUR DOG TOO. {**TAKE SOT**} "DNA testing Winston did reveal some things that we weren't expecting. So it turns out that we were not providing him with nearly enough stimulation, not enough physical activity and not enough chew toys. So based upon his trait analysis, we were able to increase those things, which has made him much more relaxed at home." [TRT= 18] {**VO**} DOG D-N-A TESTS CAN RANGE IN PRICE FROM SIXTY-DOLLARS UP TO FOUR-HUNDRED DEPENDING ON HOW MANY THINGS YOU WANT TO TEST FOR. {**TAKE SOT**} "Dog owners can obtain DNA tests online, in some stores, as well as through their veterinarian. I would recommend that dog owners talk to their veterinarian to purchase the brand recommended by their veterinarian." [OUTCUE: RECOMMENDED BY THEIR VETERINARIAN.] [TRT=08 ] {**END PKG**} SOME DOG D-N-A TESTS CAN ALSO CONNECT YOU WITH OTHER DOG-OWNERS WHOSE DOGS ARE RELATED TO YOURS... IN CASE YOU WANT TO SET-UP A DOGGIE PLAY-DATE. YOU HAVE TO OPT INTO THAT OPTION THOUGH. _________________________ TEASES: YOU'VE HEARD OF PEOPLE DOING D-N-A TESTING... BUT DID YOU KNOW YOU CAN ALSO DO IT ON YOUR PETS? WE'LL EXPLAIN HOW IT WORKS AND WHY SOME PET OWNERS ARE DOING IT. ### CAN A "D-N-A" TEST HELP YOUR DOG LIVE A HAPPIER... HEALTHIER LIFE? ONE VETERINARIAN SAYS YES. SHE'LL EXPLAIN HOW IT CAN CLUE YOU IN ON BIG HEALTH ISSUES TO WATCH OUT FOR. ### IS YOUR DOG LIKELY TO DEVELOP A SERIOUS HEALTH PROBLEM? A SIMPLE TEST YOU CAN DO AT HOME... MAY GIVE YOU THE ANSWER. WE'LL EXPLAIN HOW D-N-A TESTING WORKS ON DOGS.

VO/SOTS:

STORY FORMAT: VO/SOTVO & Teases below {**ON CAM**} YOU'VE HEARD OF D-N-A TESTING ON HUMANS BUT HAVE YOU HEARD YOU CAN DO A D-N-A TEST ON YOUR DOG? {**TAKE VO**} [:05-:50] INSIDE OUR CELLS... D-N-A IS ORGANIZED INTO THREAD-LIKE STRUCTURES CONTAINING OUR GENES... SPECIFIC INSTRUCTIONS THAT DETERMINE OUR TRAITS. DOCTOR KELLY CAIRNS (KARENS) OF THRIVE PET HEALTHCARE SAYS IT'S PRETTY EASY TO GET A SAMPLE FROM YOUR DOG... WITH MOST TESTS... YOU JUST RUB A COTTON SWAB ON THE INSIDE OF THEIR CHEEK AND THEN MAIL IT IN . [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**TAKE SOT/VO**} [:55-1:50] "DNA testing will allow your veterinarian to determine if your dog is going to be sensitive to certain drugs, be at risk for certain degenerative conditions like osteo-arthritis, have a bleeding tendency, liver disease and more." [TRT=14 ] [OUTCUE: LIVER DISEASE AND MORE] {**VO**} D-N-A TEST RESULTS WILL REVEAL YOUR DOG'S BREEDS... BUT SHE SAYS THEY CAN ALSO HELP YOUR VET IDENTIFY BEHAVIORAL TRAITS AND PHYSICAL NEEDS SO THEY GET ENOUGH PLAY TIME AND INTERACTION. YOU CAN BUY TESTS ONLINE... STARTING AT SIXTY-DOLLARS. BUT DOCTOR CAIRNS (KARENS) SUGGESTS YOU ASK YOUR VET WHICH TEST THEY WOULD RECOMMEND FOR YOUR DOG. _________________________ TEASES: YOU'VE HEARD OF PEOPLE DOING D-N-A TESTING... BUT DID YOU KNOW YOU CAN ALSO DO IT ON YOUR PETS? WE'LL EXPLAIN HOW IT WORKS AND WHY SOME PET OWNERS ARE DOING IT. ### CAN A "D-N-A" TEST HELP YOUR DOG LIVE A HAPPIER... HEALTHIER LIFE? ONE VETERINARIAN SAYS YES. SHE'LL EXPLAIN HOW IT CAN CLUE YOU IN ON BIG HEALTH ISSUES TO WATCH OUT FOR. ### IS YOUR DOG LIKELY TO DEVELOP A SERIOUS HEALTH PROBLEM? A SIMPLE TEST YOU CAN DO AT HOME... MAY GIVE YOU THE ANSWER. WE'LL EXPLAIN HOW D-N-A TESTING WORKS ON DOGS.

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STORY FORMAT: Digital/Print Article WORD COUNT: 673 WRITTEN BY: Rebecca Guldberg How DNA Testing Your Dog May Help Them Lead a Happier, Healthier Life In the age of technological advancements, DNA testing has become a fascinating tool not just for humans, but for our canine companions as well. Dr. Kelly Cairns, Vice President of Medical Excellence and Education for the 400+ hospitals in the Thrive Pet Healthcare family, sheds light on the reasons behind this growing trend and the myriads of benefits it can bring to dog owners. Understanding Your Dog's Breed and Behavior One of the primary reasons dog owners opt for DNA testing is to uncover the breed makeup of their beloved pets. Dr. Cairns explains, "People often want to have their dog DNA tested either to identify the breed makeup of their dog or to determine if their dog has any genetic predisposition to different illnesses." Knowing the breed composition can provide valuable insights into a dog's temperament, energy levels, and exercise needs, making it easier for owners to cater to their pets' specific requirements. For instance, Dr. Cairns shares her personal experience with her dog, Winston. "We were taking bets as a family about what Winston's breed makeup was going to be. As a veterinarian, I had some high table stakes in that. So I wasn't surprised by his top three breed composition. He looks like a Labrador. He sounds very much like a hound dog. He 'woos,' and he acts like a very sweet pit bull." Health Insights and Preventative Care Beyond understanding breed characteristics, DNA testing plays a crucial role in identifying potential health risks. Dr. Cairns highlights, "DNA testing is a powerful tool to give you a lot of information about your dog. These tests will screen your dog for genetic predispositions to certain diseases. Many DNA tests will also give you important information about other traits that might influence your dog's behaviors or physical needs." This knowledge allows veterinarians and pet owners to develop targeted plans for prevention, monitoring, and treatment, ultimately enhancing the quality of care and potentially extending the lifespan of the dog. How DNA Testing Works The process of obtaining a DNA sample from a dog is straightforward and non-invasive. Dr. Cairns describes, "Most DNA test kits contain a cotton swab and instructions for how you can use that swab to collect cells from the inside of your dog's cheek." Once the sample is collected, it is mailed to the testing company, which then analyzes the DNA and provides a detailed report. Diverse Testing Options The variety of DNA tests available ranges from basic breed identification to comprehensive health screenings and ancestry analysis. Dr. Cairns advises, "Dog owners can obtain DNA tests online, in some stores, as well as through their veterinarian. I would recommend that dog owners talk to their veterinarian to purchase the brand recommended by their veterinarian." The cost of these tests can vary significantly, typically ranging from $60 to $400, depending on the extent of the analysis and additional features offered. Personal Experience and Fun Discoveries For Dr. Cairns, DNA testing Winston revealed not only his breed mix but also some surprising insights that helped tailor his care. "There were some findings on Winston's DNA test which were surprising. So there were some behaviors that he was having that we were having a hard time identifying the cause for. The DNA testing did reveal some underlying traits and ancestry predispositions that allowed us to explain those behaviors and then custom tailor his environment and the support we provide him to be better suited for him. We've experienced, his anxiety has gone down, and he's just a more well-adjusted member of our household due to the actions we were able to take based upon the DNA results." The Lowdown on Dog DNA Testing DNA testing for dogs offers a fascinating glimpse into their genetic makeup, providing valuable insights that can enhance their care and well-being. Whether it's understanding breed characteristics, identifying health risks, or simply satisfying curiosity, DNA testing is a powerful tool that empowers dog owners to make informed decisions and may help foster a healthier, happier life for their furry friends.

Can DNA Testing Help Your Dog Live a Longer/Happier Life?

PETS

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SOCIAL MEDIA CAPTIONS: Did you know you can uncover your dog's genetic makeup? 🧬 Discover how DNA testing is transforming pet care and health! #DogDNA #PetHealth #TheStoryPros From cheek swab to genetic insights 🐾 Dive into the world of dog DNA testing and learn why it's more than just breed identification! #PetGenetics #HealthierPets #TheStoryPros Meet Winston, the 7-breed wonder! 🐶 His DNA results surprised us all—see how knowing your dog's genetics can improve their well-being! #MixedBreedDog #HealthyPup #TheStoryPros Ever wondered what breeds make up your rescue pup? 🐾 Unveil the mystery with DNA testing and understand your dog's unique traits and health needs. #RescueDog #DNAAnalysis #TheStoryPros Empower your pet's health journey with DNA testing! 🌟 Learn how early detection can lead to better care and longer, happier lives for our beloved dogs. #PetWellness #EarlyDetection #TheStoryPros Join us as we explore the fascinating world of dog DNA! 🐶 Discover why more pet owners are opting for genetic testing to enhance their dog's care regimen. #DogCare #GeneticTesting #TheStoryPros Unlock the secrets hidden in your dog's DNA strands! 🧬 Follow our journey as we navigate the insights and surprises revealed by genetic testing. #GeneticAnalysis #DogLovers #TheStoryPros Calling all pet parents! 📢 Learn how DNA testing can help tailor your dog's diet, exercise, and health management for a longer, healthier life. #PetNutrition #HealthyPets #TheStoryPros
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