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AMERICA'S TOP DOGS - WHICH BREEDS ARE MOST POPULAR

From Chihuahuas to Golden Retrievers, discover why these breeds steal the spotlight across The United States! Dr. Kelly Cairns, who helps manage 400 vet clinics nationwide, reveals the most popular dog breeds.

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STORY: AMERICA'S TOP DOGS STORY FORMAT: PKG (VO/SOTVO & Teases are also below) TRT: 1:55 {**ON CAM**} YOU KNOW THAT SAYING... 'DOGS ARE A MAN'S BEST FRIEND?' IF YOU LOOK AT THE STATISTICS... POOCHES DO TAKE THE NUMBER ONE SPOT WHEN IT COMES TO THE MOST POPULAR PET. ALMOST 50-MILLION HOUSEHOLDS HAVE AT LEAST ONE DOG ACCORDING TO THE U-S CENSUS BUREAU. THAT'S A LOT OF PUPPY LOVE! SO WHICH BREEDS ARE IN THE LEAD? KRISTINA GUERRERO (Gr-RARE-Oh) RUNS DOWN THE LIST. {**TAKE PKG**} [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**SOT**} "I think all of us that love dogs, all of us that have dogs in our home know that there's just a ton of breeds who are delightful." [TRT=06] {**VO**} DOCTOR KELLY CAIRNS (KARENS) IS V-P OF MEDICAL EXCELLENCE AND EDUCATION AT 'THRIVE PET HEALTHCARE.' SHE REVIEWED A U-S NEWS AND WORLD REPORT WHICH RANKS THE MOST BELOVED DOG BREEDS. {**SOT**} "The most popular dog in 21 states according to this report is the chihuahua. They're a very, very smart dog. They tend to be very easy to train." [TRT=12] THEIR SIZE ALSO MAKES THEM A GOOD FIT FOR SMALLER HOMES. {**VO**} IN SECOND PLACE... THE ADORABLE FRENCH BULLDOG. {**SOT**} "They have a specific face shape and an ear shape that is often considered very lovable." [TRT=06 ] {**VO**} THE ICONIC FAMILY FAVORITE... THE GOLDEN RETRIEVER... CAME IN THIRD. {**SOT**} "The poster child for that fluffy, lovable, large breed family dog. They're laid back, often easygoing." [TRT=09 ] {**VO**} THE INTELLIGENT AND LOYAL GERMAN SHEPHERD CAME IN FOURTH. {**SOT**} "They're a fiercely protective dog to their families and those they love, and once their family says, you can relax right now, they're going to chill out on the couch and they're going to watch that football game with you." [TRT=12 ] {**VO**} SHIH-TZU'S ROUND OUT THE TOP FIVE... AND GOLDEN DOODLES ARE RIGHT BEHIND. {**SOT**} "The Goldendoodle is the combination of a golden retriever and a poodle." [TRT=04] {**SOT**} "The Goldendoodle's haircoat makes it not only a pretty dog. It's also a dog that may make you a little less sneezy if you have allergies." [TRT=12] DOCTOR CAIRNS (KARENS) SAYS WHEN IT COMES TO FINDING THE RIGHT FOUR-LEGGED FRIEND FOR YOUR FAMILY... THE BREED PLAYS A PART BUT THERE ARE OTHER IMPORTANT FACTORS THAT YOU SHOULD TALK TO YOUR VETERINARIAN ABOUT. {**SOT**} "Have a conversation not only about what needs to be done in terms of proactive wellness care medically, but also about training for that pet because you can set-up a strong foundation through training early on that's going to ensure that that pet is a good fit in your household regardless of the breed." [TRT=20] {**END PKG**} {**ON CAM**} ROUNDING OUT THE TEN MOST POPULAR DOGS IN THE U-S ARE THE YORKSHIRE TERRIER... AMERICAN PIT BULL TERRIER... THE PIT BULL AND THE LABRADOR RETRIEVER. U-S NEWS ALSO DID A STUDY TO DETERMINE THE MOST POPULAR DOG NAMES. HERE'S THAT LIST: 1. BELLA 2. LUNA 3. MAX 4. DAISY 5. CHARLIE 6. COCO 7. BUDDY 8. LUCY 9. MILO 10. BAILEY SOURCE: https://www.usnews.com/insurance/pet-insurance/most-popular-dog-breeds-study _________________________ TEASES: IF YOU LOOK AT THE STATISTICS... DOGS ARE THE MOST POPULAR TYPE OF PET IN THE U-S. BUT WHICH TYPE OF DOGS ARE TOPS? ### FROM PINT-SIZED PUPS... TO LOVABLE GIANTS... WHICH TYPE OF DOG BREED TO YOU THINK IS THE MOST POPULAR? WE'LL RUN DOWN THE LIST. ### YOU MIGHT BE SURPRISED TO HEAR WHICH TYPE OF DOG IS THE MOST POPULAR NATIONWIDE. HERE'S A HINT... IT'S TINY... BUT MIGHTY! WE'LL RUN DOWN THE LIST OF "AMERICA'S TOP DOGS."

RE-TRACKABLE PKG:

STORY: AMERICA'S TOP DOGS STORY FORMAT: RETRACKABLE PKG TRT: 1:55 {**ON CAM**} YOU KNOW THAT SAYING... 'DOGS ARE A MAN'S BEST FRIEND?' IF YOU LOOK AT THE STATISTICS... POOCHES DO TAKE THE NUMBER ONE SPOT WHEN IT COMES TO THE MOST POPULAR PET. ALMOST 50-MILLION HOUSEHOLDS HAVE AT LEAST ONE DOG ACCORDING TO THE U-S CENSUS BUREAU. THAT'S A LOT OF PUPPY LOVE! BUT WHICH BREEDS ARE THE MOST POPULAR? HERE'S A LOOK AT THE LIST. {**TAKE PKG**} [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**SOT**} "I think all of us that love dogs, all of us that have dogs in our home know that there's just a ton of breeds who are delightful." [TRT=06] {**VO**} DOCTOR KELLY CAIRNS (KARENS) IS V-P OF MEDICAL EXCELLENCE AND EDUCATION AT 'THRIVE PET HEALTHCARE.' SHE REVIEWED A U-S NEWS AND WORLD REPORT WHICH RANKS THE MOST BELOVED DOG BREEDS. {**SOT**} "The most popular dog in 21 states according to this report is the chihuahua. They're a very, very smart dog. They tend to be very easy to train." [TRT=12] THEIR SIZE ALSO MAKES THEM A GOOD FIT FOR SMALLER HOMES. {**VO**} IN SECOND PLACE... THE ADORABLE FRENCH BULLDOG. {**SOT**} "They have a specific face shape and an ear shape that is often considered very lovable." [TRT=06 ] {**VO**} THE ICONIC FAMILY FAVORITE... THE GOLDEN RETRIEVER... CAME IN THIRD. {**SOT**} "The poster child for that fluffy, lovable, large breed family dog. They're laid back, often easygoing." [TRT=09 ] {**VO**} THE INTELLIGENT AND LOYAL GERMAN SHEPHERD CAME IN FOURTH. {**SOT**} "They're a fiercely protective dog to their families and those they love, and once their family says, you can relax right now, they're going to chill out on the couch and they're going to watch that football game with you." [TRT=12 ] {**VO**} SHIH-TZU'S ROUND OUT THE TOP FIVE... AND GOLDEN DOODLES ARE RIGHT BEHIND. {**SOT**} "The Goldendoodle is the combination of a golden retriever and a poodle." [TRT=04] {**SOT**} "The Goldendoodle's haircoat makes it not only a pretty dog. It's also a dog that may make you a little less sneezy if you have allergies." [TRT=12] DOCTOR CAIRNS (KARENS) SAYS WHEN IT COMES TO FINDING THE RIGHT FOUR-LEGGED FRIEND FOR YOUR FAMILY... THE BREED PLAYS A PART BUT THERE ARE OTHER IMPORTANT FACTORS THAT YOU SHOULD TALK TO YOUR VETERINARIAN ABOUT. {**SOT**} "Have a conversation not only about what needs to be done in terms of proactive wellness care medically, but also about training for that pet because you can set-up a strong foundation through training early on that's going to ensure that that pet is a good fit in your household regardless of the breed." [TRT=20] {**END PKG**} {**ON CAM**} ROUNDING OUT THE TEN MOST POPULAR DOGS IN THE U-S ARE THE YORKSHIRE TERRIER... AMERICAN PIT BULL TERRIER... THE PIT BULL AND THE LABRADOR RETRIEVER. U-S NEWS ALSO DID A STUDY TO DETERMINE THE MOST POPULAR DOG NAMES. HERE'S THAT LIST: 1. BELLA 2. LUNA 3. MAX 4. DAISY 5. CHARLIE 6. COCO 7. BUDDY 8. LUCY 9. MILO 10. BAILEY SOURCE: https://www.usnews.com/insurance/pet-insurance/most-popular-dog-breeds-study ________________________________ TEASES: IF YOU LOOK AT THE STATISTICS... DOGS ARE THE MOST POPULAR TYPE OF PET IN THE U-S. BUT WHICH TYPE OF DOGS ARE TOPS? ### FROM PINT-SIZED PUPS... TO LOVABLE GIANTS... WHICH TYPE OF DOG BREED TO YOU THINK IS THE MOST POPULAR? WE'LL RUN DOWN THE LIST. ### YOU MIGHT BE SURPRISED TO HEAR WHICH TYPE OF DOG IS THE MOST POPULAR NATIONWIDE. HERE'S A HINT... IT'S TINY... BUT MIGHTY! WE'LL RUN DOWN THE LIST OF "AMERICA'S TOP DOGS."

VO/SOTS:

STORY: America's Top Dogs STORY FORMAT: VO/SOTVOs & Teases below VO/SOTVO OPTION #1: {**ON CAM**} ALMOST 50-MILLION HOUSEHOLDS HAVE A DOG ACCORDING TO THE U-S CENSUS BUREAU... BUT CAN YOU GUESS WHICH POOCHES ARE THE MOST POPULAR? [:05-:48] {**TAKE VO**} U.S. NEWS AND WORLD REPORT REVIEWED PET INSURANCE RECORDS AND CALCULATED WHICH CANINES GET ADOPTED MOST. AND THEY SAY OVERALL... THE DOG IN THE TOP SPOT... IS THE CHIHUAHUA! APPARENTLY... THEIR SIZE MAKES THEM A GOOD FIT FOR SMALLER HOMES SO THAT HELPS. IN SECOND PLACE... IS THE FRENCH BULLDOG. THIRD IS THE GOLDEN RETRIEVER. AND ROUNDING OUT THE FOURTH... FIFTH AND SIXTH SPOTS ARE THE GERMAN SHEPHERD... SHIH-TZU'S (Shih-T-ZOOS) AND GOLDEN DOODLES. DOCTOR KELLY CAIRNS (KARENS) OF 'THRIVE PET HEALTHCARE' SAYS NO MATTER WHICH BREED YOU GET... BE SURE TO TALK TO YOUR VET. [SOT/VO #1 :54-1:44] [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**TAKE SOT/VO**} "Have a conversation not only about what needs to be done in terms of proactive wellness care medically, but also about training for that pet because you can set-up a strong foundation through training early on that's going to ensure that that pet is a good fit in your household regardless of the breed." [OUTCUE: REGARDLESS OF THE BREED.] [TRT=20] {**VO**} ROUNDING OUT THE TEN MOST POPULAR DOGS IN THE U-S ARE THE YORKSHIRE TERRIER... AMERICAN PIT BULL TERRIER... THE PIT BULL AND THE LABRADOR RETRIEVER. ______________________ VO/SOTVO OPTION #2 {**ON CAM**} ALMOST 50-MILLION HOUSEHOLDS HAVE A DOG ACCORDING TO THE U-S CENSUS BUREAU... BUT CAN YOU GUESS WHICH POOCHES ARE THE MOST POPULAR? [:05-:48] {**TAKE VO**} U.S. NEWS AND WORLD REPORT REVIEWED PET INSURANCE RECORDS AND CALCULATED WHICH CANINES GET ADOPTED MOST. AND THEY SAY OVERALL... THE DOG IN THE TOP SPOT... IS THE CHIHUAHUA! APPARENTLY... THEIR SIZE MAKES THEM A GOOD FIT FOR SMALLER HOMES SO THAT HELPS. IN SECOND PLACE... IS THE FRENCH BULLDOG. THIRD IS THE GOLDEN RETRIEVER. AND ROUNDING OUT THE FOURTH... FIFTH AND SIXTH SPOTS ARE THE GERMAN SHEPHERD... SHIH-TZU'S (Shih-T-ZOOS) AND GOLDEN DOODLES. [SOT/VO #2: 1:49-2:33] [CG: Dr. Kelly Cairns, Thrive Pet Healthcare] {**TAKE SOT/VO**} {**SOT**} "The Goldendoodle is the combination of a golden retriever and a poodle. The Goldendoodle's haircoat makes it not only a pretty dog. It's also a dog that may make you a little less sneezy if you have allergies." [OUTCUE: IF YOU HAVE ALLERGIES.] [TRT=16] {**VO**} ROUNDING OUT THE TEN MOST POPULAR DOGS IN THE U-S ARE THE YORKSHIRE TERRIER... AMERICAN PIT BULL TERRIER... THE PIT BULL AND THE LABRADOR RETRIEVER. _________________________ TEASES: IF YOU LOOK AT THE STATISTICS... DOGS ARE THE MOST POPULAR TYPE OF PET IN THE U-S. BUT WHICH TYPES OF DOGS ARE TOPS? WE'LL HAVE THE ANSWER. ### FROM PINT-SIZED PUPS... TO LOVABLE GIANTS... WHICH TYPE OF DOG BREED TO YOU THINK IS THE MOST POPULAR? WE'LL RUN DOWN THE LIST. ### YOU MIGHT BE SURPRISED TO HEAR WHICH TYPE OF DOG IS THE MOST POPULAR NATIONWIDE. HERE'S A HINT... IT'S TINY... BUT MIGHTY! WE'LL RUN DOWN THE LIST OF "AMERICA'S TOP DOGS."

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STORY FORMAT: Web/Print Article WORD COUNT: 957 WRITTEN BY: Rebecca Guldberg HEADLINE: Which Dogs are Tops In the U.S.? Almost 50 million households have at least one dog, according to the U.S. Census Bureau, making the pooch the most popular pet nationwide. But which dog breeds take the top spot when it comes to capturing our hearts? U.S. News & World Report analyzed data from the pet insurance industry to uncover the top dogs in each state, so let's break down what they found. Top Dog: The Reign of the Chihuahua We asked Dr. Kelly Cairns, VP of Medical Excellence & Education for Thrive Pet Healthcare, to review the report. "The most popular dog in 21 states according to this report is the Chihuahua," she says. One of the reasons might be because of its size. "The Chihuahua is a small dog, which I think becomes easier to embrace into your household related to the space you might have in your home, or if you live in an urban area or if you might be renting, where potentially a clause in that lease might be that you can only have a smaller dog." But Dr. Cairns says the tiny but mighty Chihuahua also has some other top-notch qualities that make it stand out. "Those of us that love Chihuahuas can tell you, there's lots of delightful things about this breed. They're very smart dogs. They tend to be very easy to train. They're very loyal to their owners. They give a lot of love and they're very protective, so they're just delightful dogs," she says. The French Bulldog Phenomenon According to the report, the French Bulldog struts into second place, winning the hearts of pet parents in California, Florida, and Hawaii, among other states. "They are a small breed, which is again conducive to small spaces and urban settings," she says. "They have a delightful face with a specific ear shape that is often considered very lovable." Golden Retrievers and German Shepherds: A Tale of Two Breeds Taking the bronze in the popularity contest is the ever-loyal Golden Retriever. Known for their laid-back demeanor, striking appearance, and family-friendly nature, Golden Retrievers continue to capture the hearts of Americans. "The Golden Retriever is probably, for a lot of us, the poster child for that fluffy, lovable, large breed family dog," says Dr. Cairns. "They're laidback, often easygoing. They're fun for folks who want to be outside with their dog, doing a lot of activity. They're just a no-brainer choice. So it really didn't surprise me that they were number three on the list." Meanwhile, German Shepherds make a formidable fourth-place finish, celebrated for their intelligence, loyalty, and versatility. From police work to family companionship, German Shepherds prove their worth as one of America's most beloved breeds. Dr. Cairns explains, "When you're in with the German Shepherd, you're in. So they're fiercely protective dogs to their families and those they love, and once their family says, 'You can relax right now,' they're going to chill out on the couch and watch that football game with you." Decoding the Doodles and Shihtzus The Goldendoodle makes a splash as a hybrid breed, combining the best of Golden Retrievers and Poodles. Their moderate size, charming appearance, and hypoallergenic coat appeal to families seeking a cuddly companion without the shedding. "The combination of these two breeds results in a moderate-sized dog that has a characteristic hair coat and is very pleasing to look at," says Dr. Cairns. "They tend to be a breed that is a little bit more resistant to shedding and dander, which can make them a better choice in a household that may have a human being with a pet allergy to dander. In other words, they can be a little more hypoallergenic, which may also play into why they're so popular in some households." Meanwhile, the Shih Tzu charms its way into the hearts of pet lovers with its small stature, gentle nature, and suitability for various living environments. "The Shih Tzu tends to be pretty gentle. They're fun-loving and they enjoy spending time with their humans," but she goes on to say, "They can be a dog that may be a little more likely to be anxious, and it's really important that you're socializing your Shih Tzu from a young age so that they're not as anxious when they're in new situations or exposed to new people." Choosing Your Canine Companion Dr. Cairns emphasizes the importance of informed decision-making when selecting a furry friend. By considering factors such as breed characteristics, lifestyle compatibility, and training needs, prospective pet parents can ensure a harmonious relationship with their new canine companion. "Knowledge is power here," she says. "There are some great websites out there where you can read about different dog breeds and the relative overall characteristics of those breeds, as well as the relative potential risk of different health conditions that different breeds may have, as well as what each breed needs." Consulting with a veterinarian early on can provide invaluable guidance on training and care, setting the stage for a lifetime of tail-wagging adventures. "I recommend that you get in to see your veterinarian as soon as you bring that new family member into your house," suggests Dr. Cairns. "Have a conversation not only about what needs to be done in terms of proactive wellness but also about training for that pet. Because you can set up a strong foundation through training early on that's going to ensure that pet is a good fit in your household regardless of the breed." America's diverse canine landscape reflects the unique preferences and lifestyles of its pet-loving population. Whether you're drawn to pint-sized Chihuahuas, regal German Shepherds, or cuddly Goldendoodles, there's a furry friend for every family. So, leash up, embark on your journey, and let the pawsome adventures begin!

AMERICA'S TOP DOGS - WHICH BREEDS ARE MOST POPULAR

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SOCIAL MEDIA CAPTIONS: 1. 🐾 The Chihuahua reigns supreme! Did you know it's the top dog in 21 states? Tiny but mighty, these little companions pack a big personality! #ChihuahuaLove #TopDog #TheStoryPros 2. 🎉 America's top dogs revealed! From the loyal Golden Retriever to the protective German Shepherd, which breed is your favorite? 🐶 #DogLovers #GoldenRetriever #GermanShepherd #TheStoryPros 3. 🌟 Chihuahuas take the lead in popularity, but French Bulldogs aren’t far behind. Discover the most loved breeds across the U.S.! #ChihuahuaCharm #FrenchBulldogFan #DogsofInstagram #TheStoryPros 4. 🏆 The top three dog breeds: Chihuahua, French Bulldog, and Golden Retriever! What makes these pups so special? Find out now! #TopDogs #PetTrends #PupCulture #TheStoryPros 5. 🐶 Tiny, lovable, and loyal—Chihuahuas have captured the hearts of Americans. Why do you think they’re the top choice in 21 states? #ChihuahuaLovers #DogLife #PawfectCompanion #TheStoryPros 6. 🐕 German Shepherds and Goldendoodles—from protectors to hypoallergenic pals, these dogs have their own special place in our hearts. 💛 #GermanShepherdLovers #GoldendoodleSquad #PawPower #TheStoryPros 7. 🐩 French Bulldogs are on the rise! With their unique looks and lovable personalities, it's no wonder they’re winning hearts coast to coast. #FrenchBulldogNation #PuppyLove #PetVibes #TheStoryPros 8. 🌎 What dog breeds rule your state? U.S. News & World Report breaks down the top choices by state! Are you a fan of the top pick? 🐾 #TopDogBreeds #Pawsome #DoggoLife #TheStoryPros 9. 💡 Choosing the perfect pup for your home? Dr. Kelly Cairns shares tips on picking the best breed based on lifestyle and space! #PetCareTips #VeterinarianAdvice #FurryFriendGoals #TheStoryPros 10. 🦴 From Chihuahuas to Shih Tzus, every breed has its own charm. Which one is your favorite four-legged friend? 🐾 #PupPerfection #DogBreeds #PetLovers #TheStoryPros
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