top of page

Free Downloadable Story

Journalists, Use this FREE downloadable story in newscasts, on digital sites, in email blasts, in print publications & on social media. All stories are copyright-free & evergreen so you can use them any time. Downloadable videos contain no watermarks - simply add your own lower-third & they're ready. Questions? Click 'About' above or e-mail us at info@TheStoryPros.com.

50% OF VET VISITS ARE DUE TO THIS HEALTH ISSUE IN DOGS

Is your dog constantly scratching or licking? More than 50% of vet visits are due to itchiness! Doctor Terry Fossum clues us in on the common causes and solutions so you can get your four-legged friend relief.

If you would rather do your own interview instead of downloading this story, click here:

TV/STREAMING NEWS VERSIONS:

PLUG-AND-PLAY PACKAGE:

STORY FORMAT: PKG & Teases Below TRT: 1:31 {**ON CAM**} HAVE YOU EVER BEEN WOKEN UP BY YOUR DOG SCRATCHING AND THUMPING THE FLOOR? VETERINARIANS SAY ITCHINESS IS THE REASON BEHIND ABOUT HALF OF VET VISITS. SO WHAT CAUSES IT AND HOW DO YOU FIX IT? KRISTINA GUERRERO (GR-Rare-OH) HAS SOME ADVICE FROM A VET. {**TAKE PKG**} "Music" {**VO**} CHEWING... LICKING... OR SCRATCHING... IT'S NOT JUST A PROBLEM FOR THE DOG... IT'S ALSO TOUGH ON THE OWNER. [CG: Dr. Terry Fossum/CEO of Dr. Fossum's Pet Care] {**SOT**} "More than 50-percent of all veterinary visits are related to itching in dogs, so it's a very common problem." [TRT=09] [OUTCUE: VERY COMMON PROBLEM] {**VO**} VETERINARIAN TERRY FOSSUM (FAH-Some) SAYS YOUR VET MAY GO AFTER THE USUAL SUSPECTS. FIRST... FLEAS AND TICKS. {**SOT**} "We can do skin scrapings and we can comb the fur to see if there's flea dirt on it." [TRT=07 ] [OUTCUE: FLEA DIRT ON THEM.] {**VO**} ONCE THOSE ARE RULED OUT... THEY'LL CHECK FOR AN INFECTION CAUSED BY BACTERIA OR YEAST. {**SOT**} "We may do some smears and actually look at cells to see if we see bacteria." [TRT=05] [OUTCUE: DO WE SEE BACTERIA?] {**VO**} IF THOSE COMMON CULPRITS AREN’T THE ISSUE... ALLERGIES ARE UP NEXT. DOCTOR FOSSUM SAYS MOST DOG DIETS CONTAIN BEEF OR CHICKEN... SO MAYBE PIVOT ON THEIR PROTEIN. {**SOT**} "Why don't we try them on rabbit or something totally different. And then if the itching goes away, we have a pretty good indication that it was a dietary issue." [TRT=12 ] [OUTCUE: IT WAS A DIETARY ISSUE] {**VO**} OR IT COULD BE SOMETHING IN THE ENVIRONMENT. {**SOT**} "We're probably going to end up just symptomatically treating those animals and trying to get them some relief." [TRT=06 ] [OUTCUE: GET THEM RELIEF] {**VO**} YOUR VET MIGHT DO THAT WITH STEROIDS OR MEDICATIONS. BUT DOCTOR FOSSUM SAYS NO MATTER WHAT... DON'T BLOW OFF AN ITCH THAT WON'T QUIT BECAUSE THE CONSEQUENCES CAN BE SERIOUS. {**SOT**} "I don't know if you've seen those dogs that have that really thick crusty skin? It looks horrible. It must feel horrible, so the earlier that you can treat this, the better the outcome will be." [TRT= 17] [OUTCUE: THING THAT YOU CAN DO. ] {**END PKG**} {**ANCHOR TAG**} DOCTOR FOSSUM SAYS IT'S ALSO IMPORTANT TO GET A CHRONIC ITCH CHECKED BECAUSE IN RARE CASES... IT COULD BE A SIGN OF A SEVERE HEALTH PROBLEM SUCH AS SKIN CANCER. _________________________ TEASES: FROM FLEAS TO FOOD ALLERGIES... MANY THINGS CAN MAKE YOUR DOG ITCH. FIND OUT WHAT COULD BE CAUSING IT AND HOW TO HELP! ### IS YOUR DOG CONSTANTLY SCRATCHING OR LICKING? MORE THAN FIFTY-PERCENT OF VET VISITS ARE DUE TO ITCHINESS! LEARN ABOUT THE COMMON CAUSES AND SOLUTIONS. ### IF YOUR DOG IS WAKING YOU UP WITH SCRATCHING NOISES AT NIGHT... IT MIGHT BE TIME TO TAKE ACTION! GET TIPS ON DEALING WITH ITCHINESS.

RE-TRACKABLE PKG:

STORY FORMAT: PKG & Teases Below TRT: 1:31 {**ON CAM**} HAVE YOU EVER BEEN WOKEN UP BY YOUR DOG SCRATCHING AND THUMPING THE FLOOR? VETERINARIANS SAY ITCHINESS IS THE REASON BEHIND ABOUT HALF OF VET VISITS. SO WHAT CAUSES IT AND HOW DO YOU FIX IT? HERE'S SOME ADVICE FROM A VETERINARIAN. {**TAKE PKG**} "Music" {**VO**} CHEWING... LICKING... OR SCRATCHING... IT'S NOT JUST A PROBLEM FOR THE DOG... IT'S ALSO TOUGH ON THE OWNER. [CG: Dr. Terry Fossum/CEO of Dr. Fossum's Pet Care] {**SOT**} "More than 50-percent of all veterinary visits are related to itching in dogs, so it's a very common problem." [TRT=09] [OUTCUE: VERY COMMON PROBLEM] {**VO**} VETERINARIAN TERRY FOSSUM (FAH-Some) SAYS YOUR VET MAY GO AFTER THE USUAL SUSPECTS. FIRST... FLEAS AND TICKS. {**SOT**} "We can do skin scrapings and we can comb the fur to see if there's flea dirt on it." [TRT=07 ] [OUTCUE: FLEA DIRT ON THEM.] {**VO**} ONCE THOSE ARE RULED OUT... THEY'LL CHECK FOR AN INFECTION CAUSED BY BACTERIA OR YEAST. {**SOT**} "We may do some smears and actually look at cells to see if we see bacteria." [TRT=05] [OUTCUE: DO WE SEE BACTERIA?] {**VO**} IF THOSE COMMON CULPRITS AREN’T THE ISSUE... ALLERGIES ARE UP NEXT. DOCTOR FOSSUM SAYS MOST DOG DIETS CONTAIN BEEF OR CHICKEN... SO MAYBE PIVOT ON THEIR PROTEIN. {**SOT**} "Why don't we try them on rabbit or something totally different. And then if the itching goes away, we have a pretty good indication that it was a dietary issue." [TRT=12 ] [OUTCUE: IT WAS A DIETARY ISSUE] {**VO**} OR IT COULD BE SOMETHING IN THE ENVIRONMENT. {**SOT**} "We're probably going to end up just symptomatically treating those animals and trying to get them some relief." [TRT=06 ] [OUTCUE: GET THEM RELIEF] {**VO**} YOUR VET MIGHT DO THAT WITH STEROIDS OR MEDICATIONS. BUT DOCTOR FOSSUM SAYS NO MATTER WHAT... DON'T BLOW OFF AN ITCH THAT WON'T QUIT BECAUSE THE CONSEQUENCES CAN BE SERIOUS. {**SOT**} "I don't know if you've seen those dogs that have that really thick crusty skin? It looks horrible. It must feel horrible, so the earlier that you can treat this, the better the outcome will be." [TRT= 17] [OUTCUE: THING THAT YOU CAN DO. ] {**END PKG**} {**ANCHOR TAG**} DOCTOR FOSSUM SAYS IT'S ALSO IMPORTANT TO GET A CHRONIC ITCH CHECKED BECAUSE IN RARE CASES... IT COULD BE A SIGN OF A SEVERE HEALTH PROBLEM SUCH AS SKIN CANCER. _________________________ TEASES: FROM FLEAS TO FOOD ALLERGIES... MANY THINGS CAN MAKE YOUR DOG ITCH. FIND OUT WHAT COULD BE CAUSING IT AND HOW TO HELP! ### IS YOUR DOG CONSTANTLY SCRATCHING OR LICKING? MORE THAN FIFTY-PERCENT OF VET VISITS ARE DUE TO ITCHINESS! LEARN ABOUT THE COMMON CAUSES AND SOLUTIONS. ### IF YOUR DOG IS WAKING YOU UP WITH SCRATCHING NOISES AT NIGHT... IT MIGHT BE TIME TO TAKE ACTION! GET TIPS ON DEALING WITH ITCHINESS.

VO/SOTS:

STORY FORMAT: VO, VO/SOTVOs & Teases below VO OR FULL SCREEN GRAPHIC: {**ON CAM**} SEPTEMBER IS 'ANIMAL PAIN AWARENESS MONTH.' VETERINARIANS SAY MORE THAN 50-PERCENT OF THE DOGS WHO COME INTO THEIR OFFICES... ARE EXPERIENCING PROBLEMS WITH ITCHINESS. {**VO**} [Time Code: :05-:34] ----OR---- {**FS**} [Title: 50% of Dog Vet Visits Are Due to Itching Possible Causes: - Fleas & Ticks - Bacteria & Yeast - Food Allergies - Environmental Allergies Source: Dr. Terry Fossum] DOCTOR TERRY FOSSUM (Fah-SOME) SAYS VETS FIRST CHECKS FOR FLEAS AND TICKS. THEN THEY TAKE SKIN SAMPLES TO CHECK FOR BACTERIA OR YEAST. FINALLY... THEY'LL SWAP OUT FOODS TO CHECK FOR ALLERGIES. IF IT'S AN ENVIRONMENTAL ALLERGY... THEY CAN TREAT IT WITH STEROIDS OR MEDICATIONS. SHE SAYS IT'S IMPORTANT TO GET A CHRONIC ITCH CHECKED BECAUSE IT CAN LEAD TO A CRUSTY THICKENING OF THE DOG'S SKIN WHICH LOOKS AND FEELS MISERABLE. VO/SOTVO #1: {**ON CAM**} VETERINARIANS SAY MORE THAN 50-PERCENT OF THE DOGS WHO COME INTO THEIR OFFICES... ARE EXPERIENCING PROBLEMS WITH ITCHINESS. {**VO**} [Time Code: :39-1:28] DOCTOR TERRY FOSSUM (Fah-SOME) SAYS VETS FIRST CHECK FOR FLEAS AND TICKS. THEN THEY TAKE SKIN SAMPLES TO CHECK FOR BACTERIA OR YEAST. SINCE MOST DOGS EAT FOODS THAT CONTAIN BEEF OR CHICKEN... SHE SUGGESTS SWAPPING OUT ANOTHER OPTION TO SEE IF THEY MIGHT BE DEALING WITH A FOOD ALLERGY. [CG: Dr. Terry Fossum/CEO of Dr. Fossum's Pet Care] {**SOT**} "Why don't we try them on rabbit or something totally different. And then if the itching goes away, we have a pretty good indication that it was a dietary issue." [TRT=12 ] [OUTCUE: IT WAS A DIETARY ISSUE] {**VO**} DOCTOR FOSSUM SAYS IT COULD ALSO BE AN ENVIRONMENTAL ALLERGY... THEY CAN TREAT THAT WITH STEROIDS OR MEDICATIONS. SHE SAYS IT'S IMPORTANT TO GET A CHRONIC ITCH CHECKED BECAUSE IT CAN LEAD TO A CRUSTY THICKENING OF THE DOG'S SKIN WHICH LOOKS AND FEELS MISERABLE. VO/SOTVO #2: {**ON CAM**} VETERINARIANS SAY MORE THAN 50-PERCENT OF THE DOGS WHO COME INTO THEIR OFFICES... ARE EXPERIENCING PROBLEMS WITH ITCHINESS. {**VO**} [Time Code: 1:33-2:26] DOCTOR TERRY FOSSUM (Fah-SOME) SAYS VETS FIRST CHECK FOR FLEAS AND TICKS. THEN THEY TAKE SKIN SAMPLES TO CHECK FOR BACTERIA OR YEAST. SINCE MOST DOGS EAT FOODS THAT CONTAIN BEEF OR CHICKEN... SHE'LL ALSO TRY ADJUSTING THEIR DIET TO SEE IF THEY'RE DEALING WITH A FOOD ALLERGY. DOCTOR FOSSUM SAYS IT COULD ALSO BE AN ENVIRONMENTAL ALLERGY... WHICH THEY CAN TREAT WITH STEROIDS OR MEDICATIONS. SHE SAYS IT'S IMPORTANT TO GET A CHRONIC ITCH CHECKED. [CG: Dr. Terry Fossum/CEO of Dr. Fossum's Pet Care] {**SOT**} "I don't know if you've seen those dogs that have that really thick crusty skin? It looks horrible. It must feel horrible, so the earlier that you can treat this, the better the outcome will be." [TRT= 17] [OUTCUE: THING THAT YOU CAN DO. ] {**VO**} DOCTOR FOSSUM ALSO SAYS IN RARE CASES... A RARE TYPE OF SKIN CANCER COULD CAUSE ITCHINESS. _________________________ TEASES: FROM FLEAS TO FOOD ALLERGIES... MANY THINGS CAN MAKE YOUR DOG ITCH. FIND OUT WHAT COULD BE CAUSING IT AND HOW TO HELP! ### IS YOUR DOG CONSTANTLY SCRATCHING OR LICKING? MORE THAN FIFTY-PERCENT OF VET VISITS ARE DUE TO ITCHINESS! LEARN ABOUT THE COMMON CAUSES AND SOLUTIONS. ### IF YOUR DOG IS WAKING YOU UP WITH SCRATCHING NOISES AT NIGHT... IT MIGHT BE TIME TO TAKE ACTION! GET TIPS ON DEALING WITH ITCHINESS.

DIGITAL/PRINT VERSIONS:

Digital Producers: Use this article "As-Is" or modify it and post it in your morning newsletters or on your website:

WORD COUNT: 618 WRITTEN BY: Rebecca Guldberg WHY YOUR DOG CAN'T STOP SCRATCHING Vets Say 50% of Dog Visits Are Due to Chronic Itching Concerns Is your dog scratching, licking, or biting at its skin more than usual? You’re not alone. According to Dr. Terry Fossum, a veterinarian and founder of Dr. Fossum's Pet Care and The Cutting Edge Vet podcast, more than 50% of all veterinary visits are related to itching in dogs. Itchiness, or “pruritus” in medical terms, isn’t just a nuisance for the pet; it can also drive pet owners up the wall. "Imagine trying to sleep when your dog is constantly scratching and thumping the floor. It’s not just the dogs that are suffering; pet owners are losing sleep too," says Dr. Fossum. So, what’s behind this persistent itch, and how can you help your furry friend find relief? When a dog starts scratching, the first thought might be fleas or ticks, and that’s not far off. “Fleas and ticks are the number one cause of itching in dogs,” says Dr. Fossum. However, she quickly adds, “these days, they’re relatively easy to manage with a variety of flea and tick preventatives like collars, oral medications, or injections.” But when the itching persists, it’s time to dig deeper. There are several potential causes of itching, ranging from the easy-to-diagnose to the downright baffling. The first thing a vet might check for is ectoparasites—fleas, ticks, or even sarcoptic mange. If those are ruled out, the next step could involve looking for infections. “We may do skin scrapings, comb the hair for flea dirt, or take smears to look for bacteria or yeast,” explains Dr. Fossum. However, if no clear answer emerges, the culprit could be allergies. “Allergic dermatitis is a much trickier beast,” Dr. Fossum notes. Dogs can have allergic reactions to a range of triggers, from food to environmental factors. “Flea allergies are common—just one flea bite can cause intense itching in a sensitive dog. Beyond that, you’re looking at food allergies or environmental allergies, and those are tough to pin down.” Food allergies in dogs often require a bit of detective work. “Most food allergies are caused by proteins like beef, dairy, or chicken,” says Dr. Fossum. “So, we may try a novel protein, like rabbit, and see if the itching stops.” Environmental allergies, on the other hand, can be harder to diagnose. “Unlike humans, we can’t just do a skin test for dogs. It’s more of a process of elimination,” she adds. While most cases of itching are related to allergies or parasites, they can sometimes be an early sign of a more severe condition. “There are rare instances where itching can be a symptom of cutaneous lymphoma, a type of skin cancer,” Dr. Fossum cautions. “While it’s uncommon, this is why it’s a good idea to have a vet check out any persistent itching.” If the scratching persists, don’t wait. A vet visit can rule out serious conditions and get to the root of the problem faster. “If your dog’s itching goes untreated, it can lead to more severe issues like skin thickening, infections, and even permanent staining of their fur,” Dr. Fossum explains. “Addressing the issue early can save a lot of discomfort for both the dog and the owner.” So, what’s the takeaway? If your dog is scratching more than usual, don’t just brush it off. With a host of potential causes ranging from simple to severe, it’s worth consulting your vet to find out what's really going on. Whether it’s fleas, food, or something more, getting the right diagnosis is the first step toward relief—for both your pet and you.

50% OF VET VISITS ARE DUE TO THIS HEALTH ISSUE IN DOGS

PETS

SOCIAL MEDIA VERSIONS:

HORIZONTAL VIDEO:

VERTICAL VIDEO:

CAPTIONS & HASH TAGS:

SOCIAL MEDIA CAPTIONS: Is your dog constantly scratching or licking? đŸ¶ Over 50% of vet visits are due to itchiness! Learn about the common causes and solutions. #ItchyDogs #PetHealth #VetAdvice From fleas to food allergies, many things can make your dog itch. đŸŸ Find out what could be causing your pet's discomfort and how to help! #DogCare #PetAllergies #StopTheItch Did you know itching can be a sign of a serious health issue? 🐕 Don’t ignore the scratch! Learn what to look out for. #DogHealth #VetCare #ItchyDogSolutions Scratching, licking, biting
 does this sound like your dog? đŸ¶ Discover why they might be itching and what you can do about it! #PetWellness #ItchyPup #FleaControl Fleas, allergies, or something more? 🩠 Learn about the common causes of itchiness in dogs and how to get them the relief they need. #DogHealthTips #AllergyAwareness #HealthyPets Over-the-counter treatments may not be enough to relieve your dog's itchiness. đŸŸ Find out when it’s time to see the vet! #PetCare #ItchyDog #VetVisit Did you know that itchiness in dogs could be a sign of allergies or even cancer? 🐕 Learn more about the warning signs. #DogHealth #AllergiesInPets #PetSafety If your dog is waking you up with scratching noises at night, it might be time to take action! đŸ›ïžđŸ¶ Get tips on dealing with itchiness. #SleepyPets #ItchyDog #PetSolutions From itchy paws to constant scratching—find out what's behind your dog's discomfort and how to help them feel better! đŸŸâ€ïž #DogLovers #PetCareTips #StopTheItch Itchy dogs can be miserable dogs. 🐕 Help your furry friend find relief by understanding the root causes of their itching! #PetWellness #HealthyDogs #ItchRelief
Errors with any of these elements?
bottom of page